# Tags

### Tag Types

| Label | Type        | Description                |
| ----- | ----------- | -------------------------- |
| G4    | GA4 Event   | Sends event data to GA4    |
| GT    | Google Tag  | Initializes GA4 connection |
| HTML  | Custom HTML | Executes custom HTML/JS    |

***

### Google Tag (GT)

The Google Tag must exist in your GTM container for GA4 Event tags to work.

In Taviqo, if you enter a GA4 Measurement ID in workspace settings, the Google Tag is **automatically included** in the exported JSON.

***

### How to add a GA4 Event tag

1. Select **GA4 Event** from the left library panel
2. Drag it onto the canvas
3. Configure in the right settings panel:

| Field      | Description             | Example                   |
| ---------- | ----------------------- | ------------------------- |
| Name       | Tag name                | GA4 - create\_project     |
| Event Name | Event name sent to GA4  | create\_project           |
| Parameters | Additional data to send | project\_id, source\_page |

\[📸 IMAGE: Tag settings panel screenshot with event name and parameters]

***

### Naming Convention

```
GA4 - [event_name]

Examples:
GA4 - create_project
GA4 - add_backlink
GA4 - generate_report
```

***

### Parameter Settings

Parameters are additional data sent to GA4 alongside the event.

| Key          | Value              | Description               |
| ------------ | ------------------ | ------------------------- |
| project\_id  | DLV - project\_id  | Project ID                |
| source\_page | DLV - source\_page | Page where event occurred |
| user\_type   | DLV - user\_type   | User type                 |

> 💡 When typing a parameter key, a list of commonly used keys appears as autocomplete suggestions.

***

### Connect a tag to a trigger

A tag cannot fire on its own — it must be connected to a trigger.

```
[CE - create_project]
         ↓
[GA4 - create_project]
```

Connect the trigger node to the tag node on the canvas to link them.

\[📸 IMAGE: Canvas showing trigger connected to tag with arrow]


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```
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```

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